Winding back the clock to 1987, the AIDS ad campaign depicting Grim Reaper, and Australians being bowled over as bowling pins was extremely scary for children and adults, but very effective.
The public is constantly bombarded with horrific and very graphic images of smokers suffering from mouth cancer to lung cancer. Then there was once a beautiful lady who smoked and promoted Lucky Strike, but could hardly say things intelligibly now. All these will turn many people off from smoking including young ones.
TAC big billboards showing victims lying on the road, smashed cars, hospital patients, in addition to the catchy phrases, “If you drink and drive, you’re a bloody idiot”, are good reminders for drivers not to drink and drive, thus reducing the accidents on the road.
Many of the WorkSafe television advertisements and pamphlets are so graphic as well as emotionally touching. One subtle yet very powerful one is about the noise the footsteps of a person walking towards a workplace, and turned out that the person was not to be a WorkSafe inspector. When the boss breathed with the sign of relief, the real one turned up.
It is time the governments engage some brilliant creative advertisers to design some more graphic advertisements to convey the message about the danger of the Coronavirus. The current light weight, light hearted advertisements in English language are just waste of money. I am more than delighted to have a chance share my views on how the campaign should go.
I hope this comment is not to be ignored like many of others comments I contributed for the past few weeks.
Thank you for reading.
